BullDog's Bark
Bulldogs’ Bark is a high-energy, limited-edition ice cream campaign created for a co-branded collaboration between Producers Dairy and Fresno State Athletics. Built around bold flavor, school spirit, and Central Valley pride, this project reimagines what a game-day treat can be: loud, playful, and packed with personality.
From flavor development and naming to packaging design and promotional assets, the campaign channels the electric atmosphere of Fresno State athletics into a vibrant visual system and dynamic brand voice. Rich colors, energetic typography, and spirited copy bring the Bulldogs’ bold identity to life, while the packaging and advertising celebrate community, tradition, and indulgence. The result is a campaign that feels both nostalgic and modern, designed to excite fans, connect families, and turn every scoop into a celebration.
