Printasma is a conceptual branding and event design project developed as part of a graphic design course, centered around the creation of a fictional print-making convention. The assignment challenged me to build a complete visual identity and campaign from the ground up, including the event concept, branding system, and a suite of marketing assets.
 

The project explores print culture through a rebellious, DIY lens, drawing inspiration from punk aesthetics, underground zine culture, and the raw physicality of ink and paper. The tagline “No rules. Just ink.” anchors the concept, reflecting an unapologetic attitude toward creative expression and the imperfections that make printmaking powerful.